In today’s time, SEO has the potential of your website in
search engines. Search requirements change every time because of the core
algorithm of Google.
search engines. Search requirements change every time because of the core
algorithm of Google.
A perfectly optimized website gets more traffic and your
sale if you have an e-commerce website. Some small factors affected your site speed. These factors are essential for ranking
a website.
sale if you have an e-commerce website. Some small factors affected your site speed. These factors are essential for ranking
a website.
These are based on a certain factor–
· Page
speed
speed
· Mobile
friendly
friendly
Page speed- page speed
is the topmost factor that affects your site speed. The average time for 5 sec. try to reduce your site speed from 2- 3 sec.
is the topmost factor that affects your site speed. The average time for 5 sec. try to reduce your site speed from 2- 3 sec.
How to reduce your site
speed-
speed-
Page size– It counts
the overall pages of your website. These
files may be HTML files, CSS other media files.
the overall pages of your website. These
files may be HTML files, CSS other media files.
Tips for reducing page size–
Resize or compress your image– When you upload an image to a website. Make sure that your image should be in kb.
Try to compress files if you have big files.
Tools used to compress image–
·
Compress.jpeg.com
Compress.jpeg.com
CSS in which you learn about the topic of how to design a
website.
website.
Minify Html and CSS file– Minify means removing unnecessary data that affect your site speed.
How to minify HTML file and CSS file-
·
Reduce file size
Reduce file size
·
Decrease your coding part
Decrease your coding part
·
Improve performance
Improve performance
Mobile friendly – check your page or website is mobile-friendly
or not.
or not.
You can check your visitor form google analytics and
helps to make plans.
helps to make plans.
Keyword in the title– Always
focus on the factor that focuses on the targeted keyword.
focus on the factor that focuses on the targeted keyword.
Suppose you
have keyword about keyword courses in digital marketing courses in Chandigarh.
have keyword about keyword courses in digital marketing courses in Chandigarh.
Try to adjust a keyword in the title.
Meta description – Meta
description is the main part of your website if you don’t give meta
description and google counted as
invalid and affects your ranking. Always give a meta description that’s the length between 160 to 170 characters.
description is the main part of your website if you don’t give meta
description and google counted as
invalid and affects your ranking. Always give a meta description that’s the length between 160 to 170 characters.
Tips to create meta description-
Make your description and don’t copy from others just
get an idea about your topic.
get an idea about your topic.
Try to highlight your meta description in the main
keyword.
keyword.
Keyword in meta description- Make content that is beneficial to the user. bold italic and underline them.
Also, check content in-
·
·
Pilargrism checker
Pilargrism checker
Check your keyword density, keyword steaming, keyword
consistency.
consistency.
Create a proper strategy about the topic and make a plan.
Bounce rate – It is
single page session means user visit your website and visit the only page and not
interact with another page of your website. This counted as a bounce rate.
single page session means user visit your website and visit the only page and not
interact with another page of your website. This counted as a bounce rate.
Bounce rate–
10-26- This means a page is broken
2.26-50- Excellent
3.40-56 – Average
4.56- 70- Not good for a website.
You can check your bounce rate in google analytics.
Average page session– A good
average page session is 3 minutes to 4 minutes. Create a better architecture.
average page session is 3 minutes to 4 minutes. Create a better architecture.
Internal links– An
internal link is a link that is linked from one page to another page of your
website.
internal link is a link that is linked from one page to another page of your
website.
Check your
website’s internal links. Try to arrange it in a better matter.
website’s internal links. Try to arrange it in a better matter.
Tools to check your website link or competitor
site-
site-
·
Ahref
Ahref
·
SEM rush
SEM rush
You know content is king. But high-level content is
the most important to attract users.
the most important to attract users.
Benefits of internal links to a website-
·
Internal linking helps to increase
your traffic because a user interacts with your website page to another.
Internal linking helps to increase
your traffic because a user interacts with your website page to another.
e.g- if you write content for SEO and you link to
another page on-page SEO gives a link to both term SEO and on-page SEO. It is easy
to engage users from one page to another.
another page on-page SEO gives a link to both term SEO and on-page SEO. It is easy
to engage users from one page to another.
·
It helps to create better feedback
from the user because the user is not getting bor by your content.
It helps to create better feedback
from the user because the user is not getting bor by your content.
·
It passes a link juice from one
website to another. It helps to rank.
It passes a link juice from one
website to another. It helps to rank.
Note- link 2- 3 pages of certain posts on your
website.
website.
·
It helps the crawler to crawl your website easily. It increases E-A-T.
It helps the crawler to crawl your website easily. It increases E-A-T.
External links– These types of links come from your website to the third-party website.
But create a quality of backlinks. You can get backlinks from guest posting, article submission, etc.
Tips for external links of a website–
·
Try to participate in open forum
sites.
Try to participate in open forum
sites.
·
Highlights the keyword that you rank
for.
Highlights the keyword that you rank
for.
·
Avoid too many outbound links.
Avoid too many outbound links.
·
Get links from high authority websites
and also check the PA and DA of that website.
Get links from high authority websites
and also check the PA and DA of that website.
Site map– This defines a list of pages on your website.
This is helpful for both users and crawlers.
This is helpful for both users and crawlers.
There are basically two types of bot-
·
XML
XML
·
HTML
HTML
Benefits of site map–
·
Helps to find all pages of the
website.
Helps to find all pages of the
website.
·
Easy to organize each and every page
of your website.
Easy to organize each and every page
of your website.
·
You can inspect your sitemap anytime.
You can inspect your sitemap anytime.
·
Easy to crawl or index in search
engines.
Easy to crawl or index in search
engines.
How to submit a site map in search engine–
·
Go and search engine console.
Go and search engine console.
·
In the menu select website
In the menu select website
·
Select the site map and submit it.
Select the site map and submit it.
Robots .txt– It defines the crawler search engine bot crawls your website or not. If you give a do-follow link then it will
crawl otherwise not.
crawl otherwise not.
Basic format-
Blocking crawler web crawlers-
User-agent:*
Disallow:/
Using this type of syntax crawler does not crawl your
website.
website.
Blocking crawler from certain folder-
User-agent: google bot
Disallow: ABC-sub folder/
Work of crawler-
Crawl- To discover
new content is your website.
new content is your website.
Indexing- To index content On your website.
For better understanding know how search engine works and what task they have done.
Google HEROES and TODAS-
When it comes to content google will show the best result which is beneficial to the user.
The method of online HEROES-
High value– Google wants
to give a better result which means your content with high-value expertise,
authority, and trustworthiness.
to give a better result which means your content with high-value expertise,
authority, and trustworthiness.
Tips–
·
Create trust and build a strategy.
Create trust and build a strategy.
·
Try to research every part of the topic.
Try to research every part of the topic.
·
Try to engage with people.
Try to engage with people.
e.g- If you have a company you submit your website to in the search console, then you must have the page – about us, contact, service,
privacy policy.
privacy policy.
EAT –
After the trust is built customer gives you authority.
If you trust in the customer then you will get work.
Engaging– If you do-
not grab the attention of people and google considers it as low content.
not grab the attention of people and google considers it as low content.
How Google finds that your content is low –
·
By bounce rate
By bounce rate
·
By page view and average page session. Ask the user to comment to like and
share.
By page view and average page session. Ask the user to comment to like and
share.
Relevant- How relevant
your content is for the user. Google matching with a relevant keyword.
your content is for the user. Google matching with a relevant keyword.
Google introduced rank brain which is for better
search engine queries.
search engine queries.
Ethical– Being
ethical to search engines following the term and conditions of search engines.
Don’t try to manipulate the search engine.
ethical to search engines following the term and conditions of search engines.
Don’t try to manipulate the search engine.
Speedy– How quickly
your result is loading on the search engine. By default sit speed 5 sec. try o
reduce your site speed.
your result is loading on the search engine. By default sit speed 5 sec. try o
reduce your site speed.
Tips to increase speed-
·
Minify HTML and CSS file.
Minify HTML and CSS file.
·
Create a healthy report.
Create a healthy report.
Components of online TODAS–
Thin content– Thin
content means add little value to the
content. Thin content means you
write less content with no value.
content means add little value to the
content. Thin content means you
write less content with no value.
Google knows everything if you want to rank a
website you have to work hard and
optimize your site.
website you have to work hard and
optimize your site.
Over optimized– Over-optimized content means that you manipulate search engine.
Things counted in over-optimized content-
·
Keyword-rich anchor for internal
links
Keyword-rich anchor for internal
links
·
H1 should be one not more than one
H1 should be one not more than one
Not- relevant pages or keyword.
Artificial – It is the method in which you get like artificially increase the number of likes,
comments reviews, and ratings. You get that artificial likes in a certain period of time.
comments reviews, and ratings. You get that artificial likes in a certain period of time.
Duplicate content-Duplicate
content means copied content from other websites. This is not a good method to
rank a website.
content means copied content from other websites. This is not a good method to
rank a website.
·
Check your duplicity at–
Check your duplicity at–
·
Duplichecker
Duplichecker
·
Plagiarism checker
Plagiarism checker
Slow– The average page size is 2
Mb of website. You must reduce the site speed.
Mb of website. You must reduce the site speed.
How to reduce site speed-
·
Enable compression
Enable compression
·
Remove unnecessary files
Remove unnecessary files
·
Blocking rending java scripts files
Blocking rending java scripts files
·
Reduce HTTP requests
Reduce HTTP requests
Following the factor, you can improve your site speed. Stay updated with the search engine algorithm
every time. Hope you like my topic.
every time. Hope you like my topic.
You are absolutely write small business needs better SEO for Growth