Learn how to make money with PPC-
PPC- PPC stands for pay per click. It is a
method of marketing in which advertisers pay a fee when a user clicks on their ad.
method of marketing in which advertisers pay a fee when a user clicks on their ad.
If you want to learn deep about PPC then visit PPC university.
When a user types a keyword in a search engine box then the engine shows a result. In SEO keyword research is diff or in PPC it is totally
different.
different.
In SEO keyword you know about Broad match, phrase
match, long-tail word short-tail word it is totally different from PPC.
match, long-tail word short-tail word it is totally different from PPC.
Type of keyword research–
Broad match – In this
type of match, Google will match your Ad and show in particular queries.
type of match, Google will match your Ad and show in particular queries.
For example-
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In all example the training is matched, search engine
consider it a Broad match and display your ad.
consider it a Broad match and display your ad.
Phrase match – This
match allows when you tell the search engine to display your whole keyword phrase.
To understand this term – let us take us the example-
match allows when you tell the search engine to display your whole keyword phrase.
To understand this term – let us take us the example-
Best PPC Training In Delhi
Online PPC training in Delhi
Another example-
Best PPC center in Delhi
Then the search engine does not show your ad because
it counts the whole phrase as in this example the center is different.
it counts the whole phrase as in this example the center is different.
The symbol for phrase match is “”.
Exact Match – Exact match is a keyword that allows you to show your ad when a searcher types the exact word in a search engine.
e.g- SEO training in Chandigarh
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Modify match– In modifying
match google show your ad when two or more words are in query.
match google show your ad when two or more words are in query.
You can add synonym. In this type of keywords.
The symbol for modifying the match is the + sign.
The symbol for modifying the match is the + sign.
e.g- Best PPC training in Delhi.
Negative keyword– Negative
keywords are the word that prevents your ad display when a user searches on that word.
keywords are the word that prevents your ad display when a user searches on that word.
How to create a negative keyword –
·
Create a list of negative keywords
and then go to the keyword planner.
Create a list of negative keywords
and then go to the keyword planner.
·
First, create the account – ads.google.com
First, create the account – ads.google.com
·
After these go-to tools, you will see the shared library
option.
After these go-to tools, you will see the shared library
option.
·
Click on + sign and add a negative keyword list.
Click on + sign and add a negative keyword list.
·
Click Save.
Click Save.
Negative keyword maybe–
Free, adult, best, etc that affects your ranking
or CTR.
or CTR.
Tools used for keyword research keyword–
·
Google keyword planner
Google keyword planner
·
Uber suggest
Uber suggest
Landing page authority– a landing page is the where userland first. This page always matter that it
affects ranking.
affects ranking.
Create a separate landing page. Gives whole power
to that page. Quality score matters in PPC.
to that page. Quality score matters in PPC.
Type of PPC ad–
Text ads– A text ad is an ad display in text format.
Display ads– A display ads display in the form of the display
image, infographic, video, etc.
image, infographic, video, etc.
Shopping ad– A shopping
ads display in shopping format.
ads display in shopping format.
How will you create an account in google ads–
·
Search ads.google.com
Search ads.google.com
·
Click campaigns new campaigns click on + sign.
Click campaigns new campaigns click on + sign.
·
You will see many options then go to-
You will see many options then go to-
·
Create a campaign without goals
guidance.
Create a campaign without goals
guidance.
·
Select the campaign type you want to
display-
Select the campaign type you want to
display-
Suppose you choose search –
·
Website visits
Website visits
·
Phone calls
Phone calls
·
Apps download
Apps download
Choose one-click continue.
Target and audiences– you can
choose multiple locations as you wish.
choose multiple locations as you wish.
Select budget and biding( how will you pay per
clicks)
clicks)
Set up create ads campaign – you can multiple
ads.
ads.
Choose
type broad match Broad match modifier phrase match and exact match.
type broad match Broad match modifier phrase match and exact match.
As I mentioned in my topic.
Create ads- Final URL
headline 1,2 and description 1,2.
headline 1,2 and description 1,2.
By default, the headline will be 60 Headline H 1 and
H2 character.
H2 character.
Description– 90
character H1 and H2.
character H1 and H2.
Basic terminology about PPC–
PPC- pay per click advertising
pays when a user clicks on their ads.
pays when a user clicks on their ads.
CPC – cost per click when a user clicks on their
ads.
ads.
Advantage of PPC–
·
Cost-effective in nature
Cost-effective in nature
·
You can target your audience
You can target your audience
·
Fast in nature
Fast in nature
·
Increase your ROI.
Increase your ROI.
·
Quick result( In SEO takes time to
rank a website or blog. But in PPC it is easy.
Quick result( In SEO takes time to
rank a website or blog. But in PPC it is easy.
·
The whole hard work is in keyword
research.
The whole hard work is in keyword
research.
·
Require proper knowledge.
Require proper knowledge.
·
It is easy to handle.
It is easy to handle.
Disadvantages of PPC–
·
If the user clicks on your ad then you
have to pay.
If the user clicks on your ad then you
have to pay.
·
Your ads are optimized by search the engine if you choose option maximum clicks option in ads account.
Your ads are optimized by search the engine if you choose option maximum clicks option in ads account.
·
Do not take research leads to lost
your traffic.
Do not take research leads to lost
your traffic.
PPC is the best online marketing method. It gives you
proper planning. You have to focus on keywords. Paid advertisements are the fastest
growing platform.
proper planning. You have to focus on keywords. Paid advertisements are the fastest
growing platform.
As the search engine algorithm changes every time. you may be surprised by the thing that googles updated its algorithm 3234 times2020. In recent times gives ads to google, youtube and bing is the easiest
thing. It is the easiest way to earn money.
thing. It is the easiest way to earn money.
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