Learn how to make money with PPC

PPC- PPC stands for pay per click. It is a method of marketing in which advertisers pay a fee when a user clicks on their ad.

If you want to learn more about PPC then visit PPC university.

When a user types a keyword in a search engine box then the engine shows a result. In SEO keyword research is diff or in PPC it is totally different.

In SEO keyword you know about Broad match, phrase match, long-tail word short-tail word it is totally different from PPC.

Type of keyword research–

Broad match – In this type of match, Google will match your Ad and show in particular queries.

For example-

SEO training in Delhi

PHP training in Delhi

Java training in Delhi

In all examples the training is matched, search engines consider it a Broad match and display your ad.

Phrase match – This match allows when you tell the search engine to display your whole keyword phrase.

To understand this term – let us take us the example-

Best PPC Training In Delhi

Online PPC training in Delhi

Another example-

Best PPC center in Delhi

Then the search engine does not show your ad because it counts the whole phrase as in this example the center is different.

The symbol for phrase match is “”.

Exact Match – Exact match is a keyword that allows you to show your ad when a searcher types the exact word in a search engine.

e.g- SEO training in Chandigarh

SEO training in India

Modify match– In modifying match google show your ad when two or more words are in query.

You can add synonym. In this type of keywords. The symbol for modifying the match is the + sign.

e.g- Best PPC training in Delhi.

Negative keyword– Negative keywords are the word that prevents your ad display when a user searches on that word.

How to create a negative keyword –

•     Create a list of negative keywords and then go to the keyword planner.
•     First, create the account – ads.google.com
•     After these go-to tools, you will see the shared library option.
•     Click on + sign and add a negative keyword list.
•     Click Save.

Negative keyword maybe–

Free, adult, best, etc that affects your ranking or CTR.

Tools used for keyword research keyword–

•     Google keyword planner
•     Uber suggest

Landing page authority– a landing page is the where userland first. This page always matter that it affects ranking.

Create a separate landing page. Gives whole power to that page. Quality score matters in PPC.

Type of PPC ad–

Text ads– A text ad is an ad display in text format.

Display ads–  A display ads display in the form of the display image, infographic, video, etc.

Shopping ad– A shopping ads display in shopping format.

How will you create an account in google ads–

•     Search ads.google.com
•     Click campaigns new campaigns click on + sign.
•     You will see many options then go to-
•     Create a campaign without goals guidance.
•     Select the campaign type you want to display-

Suppose you choose search –

•     Website visits
•     Phone calls
•     Apps download

Choose one-click continue.

Target and audiences– you can choose multiple locations as you wish.

Select budget and biding( how will you pay per clicks)

Set up create ads campaign – you can multiple ads.

 Choose type broad match  Broad match modifier phrase match and exact match.

As I mentioned in my topic.

Create ads- Final URL headline 1,2 and description 1,2.

By default, the headline will be 60 Headline H 1 and H2 character.

Description– 90 character H1 and H2.

Basic terminology about PPC–

PPC- pay per click advertising pays when a user clicks on their ads.

CPC –  cost per click when a user clicks on their ads.

Advantage of PPC–

•     Cost-effective in nature
•     You can target your audience
•     Fast in nature
•     Increase your ROI.
•     Quick result( In SEO takes time to rank a website or blog. But in PPC it is easy.
•     The whole hard work is in keyword research.
•     Require proper knowledge.
•     It is easy to handle.

Disadvantages of PPC–

•     If the user clicks on your ad then you have to pay.
•     Your ads are optimized by search the engine if you choose option maximum clicks option in ads account.

•     Do not take research leads to lost your traffic.

PPC is the best online marketing method. It gives you proper planning. You have to focus on keywords. Paid advertisements are the fastest growing platform. 

As the search engine algorithm changes every time.  you may be surprised by the thing that googles updated its algorithm 3234 times 2020.

In recent times, giving ads to google, youtube and bing is the easiest thing. It is the easiest way to earn money.