Content Marketing – It is a
long-term process that is focused on building a strong relationship with a target
audience.
long-term process that is focused on building a strong relationship with a target
audience.
Content marketing quality matters. You heard every time
that content is king. Infographics are the queen.
that content is king. Infographics are the queen.
Spelling and grammar the mechanics of the content.
Style and readability – how readable
your content.
your content.
You have to build a proper content strategy plan.
70% of marketers are creating more content than ever before, acc to the content marketing institute.
SEO friendly content–
URL optimization– Keep your Url under underscore or hyphen.
·
Keep your Url short.
Keep your Url short.
·
Avoid a canonical error.
Avoid a canonical error.
·
Always target your keyword.
Always target your keyword.
Title tag– keep your title under 60 to 70 characters.
·
Always choose long-tail words.
Always choose long-tail words.
·
Keep your title more effective.
Keep your title more effective.
Description– Keep your description under 160 to 170 characters.
Create awareness
about your brand that is helpful for
customers or viewers.
about your brand that is helpful for
customers or viewers.
Before creating the content you need to do some research such as traffic, engagement, etc.
Know about the target audience define your objective make
research on that topic and produce content that is better for the audience.
research on that topic and produce content that is better for the audience.
Some tool
for content marketing-
for content marketing-
· Hubspot
blog ideas generator
blog ideas generator
· Feedly
· Buzz
sumo
sumo
· Neil
Patel blog idea generator
Patel blog idea generator
· Blog
post headline analyzer
post headline analyzer
80 and 20
rule-
rule-
Marketer believes 80% of your content should target specific keywords and
20% of your content should be designed as a link as a shared bit.
20% of your content should be designed as a link as a shared bit.
SEO content process–
·
Create a proper keyword research
Create a proper keyword research
·
Visit on 4 to 5 website spy on your competitor
website.
Visit on 4 to 5 website spy on your competitor
website.
·
Optimize your content.
Optimize your content.
Focus on readability- Optimize
your content for SERP. When a user clicks
on your website they visit every page of your blog and site.
your content for SERP. When a user clicks
on your website they visit every page of your blog and site.
·
Create a dynamic and effective page landing
page.
Create a dynamic and effective page landing
page.
·
Make content that is readable for every visitor. Make content that is targeting
every age group, people.
Make content that is readable for every visitor. Make content that is targeting
every age group, people.
. More long length
gets ranking in search engines.
gets ranking in search engines.
·
Always create original content. While making content make sure that you will research your topic.
Always create original content. While making content make sure that you will research your topic.
Update your content all the time. old content with new
content.
content.
Tools used to check to Copywrite in grammar-
· Hemingway
editor
editor
· Grammarly
· Diff checker
· Draft
In this tool, you check your grammatical mistake.
Free headline generator tool-
· Hemingway shared through
· Blog
title generator by blog about
title generator by blog about
In this tool, you will get rough ideas about the title.
Always make your website mobile-friendly.
Optimize your site for mobile. 46% of people read reviews
on their phones, .62% of people use phones for mobile comparison.
on their phones, .62% of people use phones for mobile comparison.
Content marketing
tips–
tips–
·
Check your grammatical errors.
Check your grammatical errors.
·
Keep your content up to date.
Keep your content up to date.
·
Make a plan for SEO.
Make a plan for SEO.
·
As search engine algorithm changes, more changes happen in search engine so you have been updated with the latest technology
and trends.
As search engine algorithm changes, more changes happen in search engine so you have been updated with the latest technology
and trends.
·
Focus on your relevant keyword.
Focus on your relevant keyword.
·
Ensure your content reflects your
brand.
Ensure your content reflects your
brand.
·
Continuously writing is a key to success.
Continuously writing is a key to success.
·
Create infographic images for your content.
Create infographic images for your content.
·
Estd a goal and implement your plan.
Estd a goal and implement your plan.
·
Work hard and constantly is the key.
Work hard and constantly is the key.
·
Content should be rich content ( ppt, image video, and infographics)
Content should be rich content ( ppt, image video, and infographics)
·
Content should be more than 600 words.
Content should be more than 600 words.
·
Break your paragraph after 4 lines.
Break your paragraph after 4 lines.
·
Also bold italic or underline them.
Also bold italic or underline them.
·
Heading tag H1 to H6.
Heading tag H1 to H6.
·
Write your title two times in the H2 tag.
Write your title two times in the H2 tag.
·
Keyword density should not be more
than 2 to 3%
Keyword density should not be more
than 2 to 3%
Check
your content duplicity-
your content duplicity-
·
Copyscape
Copyscape
·
Duplichecker
Duplichecker
·
Plagiarism checker
in today’s time content, marketing is the best tool to earn money but you need to do proper research about the topic and make a strategy .
Plagiarism checker
in today’s time content, marketing is the best tool to earn money but you need to do proper research about the topic and make a strategy .