Keyword- Keyword is the basic idea about the topic. In simple terms the thing you type in the search engine bar is phrase or word known as a keyword.
Types of keyword-
- Broad match keyword-Broad matches are similar words and phrases. It gives you maximum traffic.
e.g.- Buy a laptop
- short-tail -The length of 2-3 words is called a short-tail word.
e.g. – Buy laptop in the market
Mid tail – This basically 3 words query.
long-tail -The length of 3-6 words.
e.g.-Buy laptop in Chandigarh
Where to use the Your target keyword:
H1 tag
Url
Top 1oo words of your article .
In the title.
After knowing these terms you have to knowledge about bounce rate.
Bounce rate– It is the rate at which a visitor visits your website or webpage and suddenly leaves without interacting with another page.
Bound is a ranking factor-
- If the bounce rate increases, ranking decreases.
- If bounce rate decreases, ranking increases.
Types of SEO search–
Organic search– It comes from the user who enters and clicks on your website. It appears after the about snippet option.
It takes 2-3 months to rank a website.
Inorganic search-It is basically a paid search .which is seen at the top of the 3 -4 result page.
It takes 3 to 6 months to rank a website.
The tool used to find relevant keyword-
- Google keyword planner
- Long-tail pro
- Uber suggest
- Word stream
- Soolve
A mistake is done by a beginner in keyword research:
- Not search a particular keyword
- Not choose trending topics
- Not build a list of keywords and then choose a specific keyword.
Why keyword search is important–
In order to rank in SERP ( search engine result page)
Give an idea about audience and market
Give research gives an idea about the topic and make your plan.
Know about the competition in which the particular keyword has how much traffic.
Helps to make a content strategy.
From an SEO point of view, it is used for optimizing your title or description.
Also, check CTR and volume of page.
CTR -It stands for click-through rate% of clicks you receive you in a page divided by total impressions.
Volume- total number of searches per month.
I will give you some tips about how to optimize your website or webpage through keyword research-
- Always try to fix your keyword in the URL
- Use of meta description in a content
- See the search volume of a particular keyword
- Check your site health ( means audit your site ) through on-page SEO and off-page.
- Focus on a particular keyword and make your URL short as possible
- Use of hyphen(-) and(/) in keyword
Basic terminology about keyword-
Keyword density- It means that how many times your keyword appears on a page upon the total number of words on that page.
e.g.- If you have keyword digital marketing the how many times this word is appearing on a page upon a hundred(100).
Keyword stuffing– It means that you are trying to manipulate a search engine and your full focus on a particular keyword and you repeat this word many times on a web page.
- To avoid this keyword stuffing-
- Try synonyms of that particular keyword
- Don’t use duplicate content
- Also, check the internet dictionary.
Keyword stemming– keyword steaming means adding, suffix, and plural to make a new word.
It is a useful tool used and it can be used as a ranking factor.
e.g.- digital word and make this digitalized, digitalization and many more.
Keyword consistency– It means that you choose a particular keyword and you to try rank that keyword in a search engine. You used this particular keyword in your content
Summary-Use of proper keywords gives you a boost in search engine ranking.
For this research for a keyword as I mentioned in my post, you can try that tool go and search and you will get traffic. But remember to only choose 10 to 100k, 100k to 1M (Million). Hope you like my topic.
