Digital marketing- It is a type of marketing of products and goods through an online medium that is the internet. It also includes
display marketing social media marketing and many more.
display marketing social media marketing and many more.
1.SEO
2. SEM
2. SEM
3. SMM
4.Mobile marketing
5.Affiliate
6.Viral
7.Content
8.Influencer marketing
Types of SEO–
SEO– search engine optimization is a technique that is used to rank a website in search engines.
On-page SEO – It is the
process of optimizing your website or blog. It includes certain things
like meta tag, alt tag, meta description, etc.
process of optimizing your website or blog. It includes certain things
like meta tag, alt tag, meta description, etc.
Basically, you do things in order to do rank website in
search engine.
search engine.
Off-page SEO – It is the
method that is used to rank a website through backlinks and website promotion. The
promotion of your website through social media, article submission,
search engine site, and many more.
method that is used to rank a website through backlinks and website promotion. The
promotion of your website through social media, article submission,
search engine site, and many more.
SEM– It is a method that
promotes your website on google or bing by paid advertisements.
promotes your website on google or bing by paid advertisements.
It is the best strategy to promote your brand on
google. Advertisers pay when a user clicks on their ad also known as pay per
click.
google. Advertisers pay when a user clicks on their ad also known as pay per
click.
There are two types of ads-
· Text-based
· Display
based
based
Text-based– In text-based you see only text in the ad. It includes such as phone number, site links, etc.
Display ad– Display in the form of text pictures videos.
The thing important in PPC is keyword research.
SMM- It is a method that helps to increase your traffic
via various media channels.
via various media channels.
Your targeted audience must be FB, insta, twitter, etc.
In today time, Pinterest, Quora, Instagram is the
best tool to increase your traffic.
best tool to increase your traffic.
Pinterest or quora have 300 million or 200 active
user.
user.
Tools to check which keyword is high on social media-
How to check –
Type # in beginning then type your keyword.
· Google trends
In social media CTR, engagements, impressions
are matter.it is the best way for group discussions like comment and share.
are matter.it is the best way for group discussions like comment and share.
Tips for beginner students-
·
Target audience acc to your search
volume. Increase your visibility through paid advertisements.
Target audience acc to your search
volume. Increase your visibility through paid advertisements.
·
Create awareness about your brand.
Create awareness about your brand.
·
Use of social media channels.
Use of social media channels.
·
Try to set your goals.
Try to set your goals.
Make a proper strategy and increases your productivity.
E-mail marketing-It is the strategy to send a message to grow
your brand outreach via Email. The first email was sent by Ray Tomlinson. The
@ symbol was designed by Ray the elision.
your brand outreach via Email. The first email was sent by Ray Tomlinson. The
@ symbol was designed by Ray the elision.
·
Email creates a relationship between customer
and company.
Email creates a relationship between customer
and company.
·
Stats about Email –
Stats about Email –
Acc to famous agencies-
·
83% of B2B marketers use email to show content. contentmarketing institute
83% of B2B marketers use email to show content. contentmarketing institute
·
Active email user could be 5.6
billion in 2019.
Active email user could be 5.6
billion in 2019.
·
Most of the email read on i phone device 29% and 27% on other devices.
Most of the email read on i phone device 29% and 27% on other devices.
·
Acc to Statista
347 billion emails sent and receive. It is a prediction it could be increase or decrease.
Acc to Statista
347 billion emails sent and receive. It is a prediction it could be increase or decrease.
·
Return on investment is high in e-
mail marketing.
Return on investment is high in e-
mail marketing.
·
The average customer has a 2-3 account on his mobile number.
The average customer has a 2-3 account on his mobile number.
·
Write a better subject. Try to
optimize each and every.
Write a better subject. Try to
optimize each and every.
Mobile marketing- Its means to reach your target audience through mobile. In mobile marketing, you count various social media such as FB, insta, Linkedin, etc.
Let us take the example of India-
Acc to the report of the internet and mobile association of India (IAMAI). There is 451 million user internet which is after then
china.
china.
·
There are 813.2 user internet user
acc to statistics.
There are 813.2 user internet user
acc to statistics.
Tools to check your website is mobile-friendly or
not-
not-
·
Page insights
Page insights
·
Small SEO tools.com
Small SEO tools.com
Tips-
·
Try to engage with your customer and
gives a better product.
Try to engage with your customer and
gives a better product.
·
The average load time to open to
website is 5 sec. If a page is not open in 2-3 sec then it is a chance to lost
your user.
The average load time to open to
website is 5 sec. If a page is not open in 2-3 sec then it is a chance to lost
your user.
The various factor that affecting your site speed HTTPS, heavy HTML and
CSS file.
CSS file.
·
Set
goals and don’t demotivate yourself.
Set
goals and don’t demotivate yourself.
There are two types of Mobile marketing–
SMS– In this type, you have to promote your brand through
short messing service.
short messing service.
MMS– in multimedia services promote
your brand through video, GIF. Better engagements are the key.
your brand through video, GIF. Better engagements are the key.
Affiliate marketing-It is a type in which you earn money from commission to increase the sale of that company.
There is a chain – the advertiser – publisher- consumer This commission various from 2 to 20 %.
·
First, go and search on a search engine
search affiliate program.
First, go and search on a search engine
search affiliate program.
·
You can choose affiliate problem acc to your needs.
You can choose affiliate problem acc to your needs.
E.g.- Amazon, Flipkart, Shopify, etc.
·
Create an account and fill the necessary option.
Create an account and fill the necessary option.
How to promote company product-
It could be your blog, social media platforms, and
website, or your merchant shop.
website, or your merchant shop.
Benefits of affiliate-
·
It generates passive income. You can earn a lot of money from affiliates.
It generates passive income. You can earn a lot of money from affiliates.
·
Helps to increase customer engagements.
Helps to increase customer engagements.
·
No expenditure is required to start an affiliate.
No expenditure is required to start an affiliate.
Easy to track your customer through google analytics.
Viral marketing– It has the potential to rank
a video and or other content.
a video and or other content.
It spread like a virus.
Merits and demerits –
Merits–
·
low cost in nature.
low cost in nature.
·
Very much hard work is not required
just viral that content.
Very much hard work is not required
just viral that content.
Demerits-
·
lots of viral material is some time
disappointed.
lots of viral material is some time
disappointed.
·
Totally a waste of time if your material
is not so good.
Totally a waste of time if your material
is not so good.
Content marketing– It means producing content that
is focused on the target audience.
is focused on the target audience.
Content writing tips–
·
Create content that’s title is eyes
catchy.
Create content that’s title is eyes
catchy.
·
Satisfy your business goals.
Satisfy your business goals.
·
There
are the million of the blog in the world
the per person blog is 7.
There
are the million of the blog in the world
the per person blog is 7.
Check your grammatical mistake-
·
Grammarly
Grammarly
·
Diff checker
Diff checker
·
Write and evaluate is key.
Write and evaluate is key.
·
Write longer content more than 2000
words. Long length article performs better in search engine.
Write longer content more than 2000
words. Long length article performs better in search engine.
·
Learn storytelling techniques.
Learn storytelling techniques.
·
Break your line 3 to 5 lines. Don’t copy
content.
Break your line 3 to 5 lines. Don’t copy
content.
Influencer – This is
a form of social media marketing promotion, product placements from influencers.
a form of social media marketing promotion, product placements from influencers.
It could be a celebrity and either a person an influencer.
In influencer marketing ROI return on investments is better but sometimes
it is not good.
it is not good.
In my topic, you learn about digital marketing or types. without marketing, no business can not be stable. Better
result in better productivity is the key to success.
result in better productivity is the key to success.
Nice post! Check our latest post on 5 key benefits of influencer marketing and let us know what you think 🙂
Thanks for sharing such a great blog Keep posting.
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