Content Marketing – It is a long-term process that is focused on building a strong relationship with a target audience.
Content marketing quality matters. You heard every time that content is king. Infographics are the queen.
Spelling and grammar the mechanics of the content.
Style and readability – how readable your content is.
You have to build a proper content strategy plan.
70% of marketers are creating more content than ever before, acc to the content marketing institute.
SEO friendly content–
URL optimization– Keep your Url under underscore or hyphen.
- Keep your Url short.
- Avoid a canonical error.
- Always target your keyword.
Title tag– keep your title under 60 to 70 characters.
- Always choose long-tail words.
- Keep your title more effective.
Description– Keep your description under 160 to 170 characters.
Create awareness about your brand that is helpful for customers or viewers.
Before creating the content you need to do some research such as traffic, engagement, etc.
Know about the target audience, define your objective, make research on that topic and produce content that is better for the audience.
Some tool for content marketing-
- Hubspotwebsite grader
- Blogpost by blog about
- Hubspot blog ideas generator
- Feedly
- Buzz sumo
- Neil Patel blog idea generator
- Blog post headline analyzer
80 and 20 rule-
Marketer believes 80% of your content should target specific keywords and 20% of your content should be designed as a link as a shared bit.
SEO content process–
- Create a proper keyword research
- Visit on 4 to 5 website spy on your competitor’s website.
- Optimize your content.
Focus on readability- Optimize your content for SERP. When a user clicks on your website they visit every page of your blog and site.
- Create a dynamic and effective page landing page.
- Make content that is readable for every visitor. Make content that is targeting every age group, people.
. More long length gets ranking in search engines.
- Always create original content. While making content make sure that you will research your topic.
Update your content all the time. old content with new content.
Tools used to check to Copywrite in grammar-
- Hemingway editor
- Grammarly
- Diff checker
- Draft
In this tool, you check your grammatical mistake.
Free headline generator tool-
- Hemingway shared through
- Blog title generator by blog about
- Text optimizer
In this tool, you will get rough ideas about the title.
Always make your website mobile-friendly.
Optimize your site for mobile. 46% of people read reviews on their phones, .62% of people use phones for mobile comparison.
Content marketing tips–
- Check your grammatical errors.
- Keep your content up to date.
- Make a plan for SEO.
- As search engine algorithm changes, more changes happen in search engine so you have been updated with the latest technology and trends.
- Focus on your relevant keyword.
- Ensure your content reflects your brand.
- Continuously writing is a key to success.
- Create infographic images for your content.
- Estd a goal and implement your plan.
- Work hard and constantly is the key.
- Content should be rich content ( ppt, image video, and infographics)
- Content should be more than 600 words.
- Break your paragraph after 4 lines.
- Also bold italic or underline them.
- Heading tag H1 to H6.
- Write your title two times in the H2 tag.
- Keyword density should not be more than 2 to 3%
Check your content duplicity-
- Copyscape
- Duplichecker
- Plagiarism checker
In today’s time, marketing is the best tool to earn money but you need to do proper research about the topic and make a strategy .