Reasons why people love content marketing

Basic of Content Marketing –

What  is content – Content  is  the Information  ,  the  Idea  and the Experience  you  Publish  Online .

It  is anything that  you produce and publish  for  the purpose of offering it  to  your audience.

Reason why People love content Marketing. Take a look at Stats.

Format  of  content is  like–

Text  , Audio , video and Visual.

Remember  -80%  of Google’s revenue comes  from   content  and  ads . 

Content Should be –

• Useful,  easy  to consume 

• Share able , original  

• Relevant Compelling .

• Timely  

• Personalized 

• Authentic 

• Engaging 

• Educational  Entertaining 

• Insightful  

• Conveying  your story 

• Contextual

Content  Marketing  – It is a type of  marketing focused On creation and  distribution of  online material  that  directly  or  indirectly promotes a  brand .

Things you  know while creating  content –

• Audience

• Determine your target Group-

 location , interests , demographics , spending power  B2 B  and B2 C content .

 Online behaviour 

Create an avatar of  one specific person –

Demographic information ( Age , Gender , location , Family  status )

Personnel  status (Job ,  relationship 

Personnel  problems 

Personnel  nightmare 

How to write  like a professional  –

•  Subtopics and categories

• Start  reading about niche 

• Research – Make an excel  sheet  of  topics  that  you want  to  write .

• Choose the youtube channel  and  website that you  think are best . Make a list of  brainstorming ideas  that  come  to  your  mind first .

Choose  your  topics –

• Identify the  interest in a particular  article .

• How may  help to  you customer

• Which  medium  Chosen  by  the  user? These include social  media , Organic and  paid media . 

•  Take  a look  at  your competitor  article . Identify  the  pain  points  in  that  article  . 

• Always  go  for  credible sources .

Three points are  important  is  article –

1. Facts 

2. case studies 

3. statistics

Organize – Another  task  is  to  arrange the topic  in cluster  form  . 

Use  of  Toss  formula – 

T- topic /theme 

O- opinion

S –  supporting statement and fact 

Introduce – This  is where  you  introduce your  article  –

• Body Pargraph  1- Supporting statement of  facts . Relevant research  or quotes  .

• Body Pargraph 2 – Same 

• Conclusion  

• Wrap  up the  CTA

Editing  – While Edit  a  content  think  question  from  you   –

Does  an article  cover  a  single  topic 

• Is  your writing style  clear or easy  to  understand? 

• Is  anything  is missing  in  your article 

• Recognize  the  tone  of  current  trends .

• Take  a  look at  font size . 

Topic  cluster  – It is a piece of  multiple shared  content and each  page  of the  content  is  grouped  together . 

Optimize  each content  for EAT –

Expertise –  A person has vast knowledge of a subject .

Authority – content topic , author profile , comprehensive article  

Trust– site authority . ux signals , brand reputation / review .

User generated content is the best method to generate  traffic.

How  to  make  a  list  of Content  –

Introduction  of topics– This contains  information  about your article , to  do elements , add   facts  and  figure.

Create a list – 

• Make each item in your list and each item 

• Write a sentences or short paragraph for each item in the list 

• This include a thoughts , explanations and opinion 

• Conclusion  to  call  to  action  

How  to write  a  effective headline –

• Address  the specific  audience  

• Choose  the  benefit  you want  to  highlight 

• Recognize  the  pain  points  of the customer 

• Create  Interest among  users .

Another  method  introduced by  kiss metrics –

Shine . This  Acronyms stands for 

S-  Specificity  

H -Helpness 

I – Immediately  

N –  newsworthy  

E-  Entertainment  value  

Betteridge Law  of Headlines –

Any heading  end  with  a question  mark can  be answered as  no.

Note  – Be careful  while  asking a question.

Formatting your  headline–

• Center  your headline 

• Break  long titles  with  punctuation  commas  and  other .

• Do  use stop  words .

Competitor analysis – Following your competitors helps  to find  which markets they are targeting.

If your competitors are from the same market .

Start segmenting your customers 

Value the right keywords –

Choose keyword that will make money 

Search  related keyword 

• Reddit 

• Quora 

• Forums and communities 

• E- commerce site review

• Vs query 

Refine your keyword  list –

• Based on goals define by you

• Keyword competition

• Know the  intent of the user

• Start grouping 

• Pick topics that already work

• Think About their possible questions , problems and dilemmas etc .

• Predict  in advance what  type of information can  help  in these situations 

• Public content that  is relevant to  your target  group

• Identify  the  language  in which  you are  more comfortable .

Niche –

Resources

Competitors 

SEO

How to start  journey  in  content marketing –

• You  need a plan 

• Ways  to  distribute  the  content 

• More emphasis on  the user what type  of  information  they  want  

• Write some ideas when it comes to your mind .

• When you choose external resources  make sure that you use credible resources .

• Don’t forget to give a link 

• Should  know about How to – feature in instructional text , probably with  images and videos.

Benefit  of  content  Marketing–

• Improve  your  organic  visibility 

• Build   a community   

• Lead  generations  

• Get  more  customers 

What  type  of  content  google want  -High  level  content , engaging 

 The key to content marketing success is being consistent over the long – term .-Neil patel

Branding  – It  represents the Process  of Creating  a unique name and  image  of the product . It tells the story  of  your  brand and  creates a high level of content . 

• Data  from previous  Campaign .

• Current trends 

Types  of content 

Written content –

Written  in  Online text form 

Write for  the people – 

1. Your goals  should  primarily focus on who is going to read the content . 

2. Make sure your content is relevant , Consistent and readable .

Avoid techniques such as –

• Interruptions

• Digressions 

• Repeated Statement 

• Use of  formatted  text 

• Write for search engine 

• Stay focused –

•  Word count  is a myth

• Keep in mind the information you shared is well written  and shows the actual meaning of your topic .

How  a  website content Looks  like  –

Home page , contact page  pricing .

E book –

It has a topic related  to  your  visitors . It is supposed  to  increase engagement and visits .

Higher rate of engagement –

 Images – Did  you  know how  much Impact  a  better  Image has on  your Life  . 

Things you need a mind –

• You have the permission to use the image 

• Link to the external images if necessary 

• The image is related to the content of the page 

• Appreciate images 

Graphics – It  may be defined as  the images design feature pictorial representation of information in the form of charts and symbols. 

• The goal you want to achieve 

• Provide information you want to include

• The way you will present the concept

• Adding a text , photo and illustrations.

Infographics – Visual representations of data .

•  Choose colour fonts and illustrations that are clear and easy to use .

• Add a title at the topic of the infographics .

• Data is divided in segments .

• If you use data provided by an external source , add the list of resources used at the bottom of the resources .

• Logo of the company

Podcast -It  is a form  of broadcast which is published online .

• A narrative about a certain topic 

• Questions and answer section 

• Review of a product 

• An interview 

• A course of a lesson

News post -current news , trends and updates and events .

How to post -Provides information about something , How to use a  product , Find  certain  information .

Interview , case studies 

Guest –

Content  creation  demands  time 

Planning is a way  to  ensure high  performing content 

Content  needs  to   be  up  date  

Content  creation –

It  is  a process  that  starts  with  an  idea and  ends  with  a published  piece of content , regardless if  that is  written visual  audio  and  video content .

Benefits –

•  Increase sales 

• Generate  more  leads 

• Get  more social  media  accounts 

• Improve  reputation 

• Work  on  branding  

• Get  more  visit 

Choose a  topic –

Use  RUN techniques –

Relevance – The  topic  should be relevant  to  your  blog and website .

The main  goals  is  to attract  people 

No matter whether it is a new subscriber , visitor and social media follower .

Choose your target group , kind of topics relevant to them . 

Uniqueness – 

Necessity  -Write in  a way that  your audience wants .helpful content that provides a solution and answer .

The process include –

• Writing process 

• Writer 

• Ghost writer 

Content optimization –

Keyword destiny – Number  Of  times a  keyword appears  in a  page.

Headings – Mostly  There are h1  to  H6 heading tag .  

Alt  text  – It  is  type  of text is  the  text  that  is displayed when  the  image  can  not  loaded and shown  to  the  reader . 

Video  transcript -It often sharing  video  on  platform.    

Over  optimization  –

• Anchor  text   matches  the  text  url

• Attracting  with non  relevant  keywords 

• All  links  pointing  to  top  level  domain  

• Links  comes  from  blog comments  and  forums

• Using several  h1  tag  in  Page 

• Placing  revlevent links  and  too  many  links  in  footer .

• High  keyword Density  percentage 

Content Management –

Three  pillars   include –

1. Creation  

2. Editing  

3. Publishing  

Content Distribution –

It  Represents  the  delivery  of  content  to   the  user .

Channel  –

Email –  

Mailing  list  only people  who  really  want  a  message  from  you  .

It  increases  your  CTR  and  decreases  the  bounce Rate .

Communicate with  your subscriber –

Best  personalized  approach 

Social  media  Distributions –

End  with  CTA – click  sign  up  downloading , something , sharing and  following  .

  Choose timing about  to  network  .

Social  media website –

• Tumblr 

• Reddit 

• Digg

• Pearl  trees 

• Delicious 

• Stumble upon

• Scoop  it 

• Online  forums  and  qNA sites –

• Quora

• Growth  Hackers 

Content Distribution strategies –

 Content syndication  -It  is  the  process  of  publishing  Content  to  the  third  party  website and  then  republishing  the same content  of  your  blog  and site . 

Any  digital  Content , a  blog article and  video presentation .

Authority  website  – 

Avoid  duplication  –

Rel=  canonical 

NO  index tag  

Guest Blogging  -It  is a  process  of creating content to  be  published  on  another website .

Finding  a guest  opportunity –

“ Submit a  post”

“Guest  Post Guideliness”

Remember –

• Get  to  know a little about website 

• Get to know about website owner 

• Take a look a the content they would interested in 

•  Who you are 

• What kind of content you specialize in 

Create a quest blog post –

• Track your results –

• Keep your content fresh , active 

• Gain reputation and visibility 

• Increase traffic 

Repurposing content –

• Blog post – Guide ,presentation 

• Guide – E book ,course

• Interview – blog post 

• Internal data – case study , infographic

• Visual content – presentation 

• Video- blog post

• Medium and  Linkedin  pulse 

• Make a  adjustment of content –

• Keep  in  mind  of audience 

• Adjust  the  title 

• To  avoid duplication  change the  title of  topics 

• Optimize  the  article  to  get  most  clicks and  leads

• Publish  only a  part  of  article 

• Ask  the  user  to  visit  your website  

• Include  links 

• Avoid  duplication  through  this  process –

• Don’t republish  the entire article 

• Don’t  republish  every  article – When  you  decide  to  publish  a piece of content make sure this article is extraordinary and has  the  potential  to go viral.

• Wait   for  2 to  3  weeks –

• Once  you  publish a content  on  your site , Waiting  for two  weeks to  index a search  engine . 

• Use  rel= Canonical 

Create  a  checklist for  Publishing  a content  –

If your headline is effective –

 Create a  list  of  multiple  Ideas , choose a  tool.

Is  my content is easy to  read  and  understand –

• Why  am I  writing  this?

• Whats  my  main  point 

Is my  Call  to  action  is clear and  concise  and free  from  any  error –

• Whats  my  goals  

• Did  you  check  punctuation, comma,  Spelling ,  site  Structure  and  content Flow  efficiently?

• Also  regularly  checking  your site speed and   internal  linking .

Optimize your existing content – 

• People generating content on a regular basis get more traffic than others.

• Keep your content fresh , updated .

• If your content is non – relevant –

• Either delete them or use 301 redirection .

• Fix SEO errors like dead links, duplicate content , server error (404) etc.

Update your  pages with  following  techniques – 

• Merge your duplicate pages 

• Keep updates your article 

• Improve your topical authority in  your niche .

• Page experience –   Algorithm  authority 

• This works  or  ux factor  –

• Know  the Thumb  rule  – People  matter more  than search  engines  .

Use the  heating  map  tool  –

• Crazyegg

• Microsoft  clarity

Optimize for  user –

1. Website  loading  Speed .   

2. Think  at  your  site design  .

3. Analyze  and  improve your design  

4. Modify your old content with new keywords .

Look at your top performing page –

Go to google analytics 

Click on behaviour section

See things like site content , speed, events and  publisher .

• Before Promoting  your website  you have a  valid site structure –

•  Create a  hierarchy  of pages  and also  create sub categories  in  your site  .

• Proper  use  of  Navigational  Pages .

Content  Promotion  Guides  –

•  Create  a Plan  for one day  and  Week  .

• If you are active  on  social  Media  – Post  a topic 4  times  in  a day  . 

• Take  advantage  of   Comment  sections . Don’t  forget  to  link your  article . 

•  Share  your  topics  on  linkedin  and  fb  Group.

• Try  to  find  an influencer in  your  industry  and follow  on  Social  media  . 

• Create  a  list  of 50  people  in  your niche . start  Pitching  through  E-mail  Marketing  . 

• Leave a Comment  On  another blog .

Note  – Add  some  Valid  points  in  your Article  . Select  the  one particular  Question  you  want  to answer . 

EMAIL RECOGNIZANCE TOOLS –

•  SellHack 

•  LeadGibbon 

•  Crunch Base  

Growth  Hacking –

In  layman  term  It  is  a combination  of Marketing  , Technology  and  little  bit  of  technology .

I have a  question for  you .

Did  you  know  about  4P in digital  Marketing .

1. Product 

2. Promotion  

3. Price  

4. Place 

Technology  – This includes various  types of  methods to  make  your  content Better. 

Psychology  –

Social  Proof – Various  types  of logos  , Testimonial and review Or  logos  .

Time – Limited  Time offers ….

Know  the customer Pain  and  touch  points .

Create  a  Funnel  In  Growth  Marketing –

• Is  your  Customer  reaching the desired goal  which  is  set   by  you  .

• Have  you  gained  your website  visitor?

Some  Growth  Hack  for  your  Content Marketing –

• Podcasting  

• Social  Media   

• Webinar  

• E Book

Metrics  to  monitor  Content  Marketing success –

Visit  – Number  of  visits  you want  to  optimize .

Publishing  is  not  an end task  of the  content  marketer  but  promoting a task.

Unique visit – The number indicates the number of visitors who  visited your website for the first  time.

Page visit -The total  number  of pages  that  user have clicked on during a specific period  of  time .

Bounce rate – A certain  number  of people  visit  your website and then leave immediately Without clicking  on any  other  page .

Conversions  – it  is the desired action  you want to complete  from the user . 

Link to home  page  , another page 

 landing page 

The formula  for conversions –

Number  of  people who  completed  the  desired action = Number  of visit *100

Defines  Goals 

Advance segment –

Demographics-( Age, Gender , Language , Affinity audiences , In  market  segments ,  Other category )

Technology ( Operating system , System  version , Browser , Browser  version, Device category ) 

Behaviour  – ( Session  ,Transactions , Session , days since  last session 

Traffic source – ( Campaign , medium , Source , keyword Filtering by session and  filtering by user ) 

Advanced  Segments– ( Condition and  sequences)

Use  of shorten  links  tools-  

• Campaign  url  Builder 

• Bitly  

Content Marketing strategy –

Determine goals –

• What  do  you  want  to  achieve 

• How can content  help  you  with  a  goal?

• What  kind  of  content would  be  the best  to  achieve the  goal? 

Content tactics 

Attention  Grabbers -Are the statements , Quotes or statics that are used to  attract  the  user .

Use these tactics at the beginning  of the  text  . 

Storytelling – It  is  the  process  of sharing stories , Embellings  stories using them  for the  purpose of  entertainment  education  and  the business. 

• CTA – Download  now

• Register  now 

• GET YOUR EBOOK

• Get a coupon

• Attend a webinar 

• Contact us 

• Try it now 

Lead Generations – it is the process of gaining email  addresses  from  potential  Customers . who  are  referred to as  leads .

You  can  do things  by  offering something  free  .

Lead  Nurturing  – Once  you  generate a  lead , this  means that  you  have  gained new  contacts  , But  does  not  mean that  you  are able  to  convert the  visitors .

To able to achieve  this goals – Keep  your customer engaging , loyal to your brand ,

Plan  content  Distributions  – This  is  done  through  organic search you  have  be  patient , 

Challenges in content marketing strategy –

Influencer Marketing – It is type  of  marketing focused on working on individual who have a certain  influence in  particular sector 

Characteristics –

•  Being an expert  in  industry  

• Knowing  the  market  and current  trends  

• Having  a group  of  followers 

• Earning a trust  

Content  creation  tools  and  apps  –

Writing–

Headline Analyzer 

• Title  capitalization 

• Ever  note – It is an organisation tool that  helps you  keep  track of all your writing projects , notes and  files .

• Hemingway  

• Grammarly 

• Write  well – It has a set of writing templates which you  can  customize on  the basis of  your  business.

Designing –

• Canva 

• Infographic- This  tool able to  make Infographics Report in  Minute .

• Haiku  deck  – If  you  want  to  make  a struggle  in  Presentation then  this app is  made  for  you .

• Placeit  -Create from  video  logos  and  flyers  from  this app.

Photo  Sharing  Platform  –

Pixbay 

Getty  Images 

Freepik

Audio/video–

Audacity  

Audio jungle 

Content  optimization tools and apps –

small pdf

Removem 

Copyscape

Varvy

Content  Distribution tools and  apps –

Tweet  deck     

Social  Pilot 

Influencer –

Buzzsumo

Follower  Wonk

Keyhole-This  is a hashtag tools that  helps you  find  relevant content  and  influencers .

For content Marketing ideas–

• Feedly 

• Quora 

• Alltop

• Reddit

Organization  tools –

• Trello

• Ever  note 

• Google  calendar 

• Pinterest 

Tools for content generation–

• Canva

• Meme Generator 

• Audacity

• Visual .y 

• Keyword Planner 

• Gimp

• Supermetrices 

• Google  Trends  

• Hreflang  Tag  generator tools 

 Content  generation–

• Portent title  maker 

• Capitalize title  tool  

•  Grammarly

 SEo  tools  –

• Hello bar  

• Uber suggest 

• Keywordtool.io

• FAQbox 

• Vivi IQ

• Soolve  

• Help  a  reporter  out